How would the ethos of the ART brand best be described?
It's very common these days to communicate the values of a company, and we think that's fantastic. At The ART Company our values are: strength, quality, innovation and humour. We are in touch with the exact specifics of our values of our brand, but as a company we interpret strength in terms of the company being the hub of all human activity, and that quality has to be omnipresent. We have mentioned before the importance of innovation to us.
And finally, humour. We think it can open doors, diffuse situations and relax tense atmospheres. This good for the general mental health and it makes life easier to not take things too seriously.
What is the essence of ART's brand communication?
Exhibiting at the most important trade fairs in our sector has certainly been a very important springboard to give us recognition. Today our attention is centred around an excellent visual presence in our customers' store window displays, and also around PR, with a particular focus on newspaper and magazines.
Naturally we think that communication in an integral part of our business plan and to this we dedicate substantial time and attention.